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| A D V E R T I S E M E N T |  Marketplace Manager: Expose Yourself & Win a Palm/iPAQ!
In just a few easy steps, Marketplace Manager, fully integrated with your Yahoo! Store, will expose your inventory and acquire new customers for you on multiple high-traffic auctions and marketplaces.
Get a FREE consultation on how to get more exposure as we head into the fall and holiday shopping seasons and ENTER TO WIN a Palm m515 or iPAQ Pocket PC!
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| | Coming Attraction | | Yahoo! Shopping's New, Improved Checkout
The Yahoo! Shopping checkout process is being remodeled. The redesign features an attractive new look and a more intuitive flow, presenting shoppers with a friendlier, easier checkout experience.
Highlights include:
- Single "Checkout" button on the shopping cart page
- Progress bar display throughout the checkout process
- Order Review page for final purchase confirmation and printout
- Improved Security Key process
Changes will be implemented in two phases. In September, customers arriving at your store via Yahoo! Shopping will see the redesigned checkout. Then, after testing and review are completed, we'll roll out the new process for all purchases in Yahoo! Stores. We welcome your feedback on every aspect of the checkout redesign during the Shopping-only test period in September.
When the final launch date approaches, we'll send you an email reminder.
Please take some time now to review your checkout pages before changes
take effect. We suggest you evaluate all custom checkout elements on
your pages (images, text, custom fields) to ensure that they still work
well. To help you integrate your pages with this new user interface,
we've created a preview page with style guidelines.
Preview the new Yahoo! Shopping checkout and associated style guide.
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| A D V E R T I S E M E N T |  TEC Peer Power: The Overwhelming Advantage
- Total access to fellow business owners
- One-to-one coaching
- World-class speakers
TEC members meet once a month to work on their business, not in their business. They find solutions using the collective experience of 15 peer business owners and key executives who are responsible for bottom line results, just like you.
Find out if you qualify for TEC membership.
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| A D V E R T I S E M E N T |
Yahoo! Express: Generate More Exposure for Your Business
Last month over 230 million people visited Yahoo!, the world's leading Internet destination. Take your slice of the Yahoo! pie --
Submit your site to the Yahoo! Directory with Yahoo! Express.
AND
Sign up for a top spot in the Yahoo! Directory via Sponsor Listings.
Sign up TODAY!
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| E-commerce on the Web | | Links to Sites, Features, and Stories
Reduce Redundancy: Decrease Duplicated Design Decisions This article encourages the virtue of simplicity in web page design. Repetitive links and redundant page elements are often the result of hasty design decisions, and they tend to confuse visitors to your site. "Users rarely understand duplicates as such, and often waste time repeating efforts or visiting the same page twice by mistake," according to Jakob Nielsen.
If you're in the business of creating web pages, sooner or later you'll probably hear about Jakob Nielsen. Nielsen is a pioneering usability advocate who was describing and defining intelligent web design long before most of us had even surfed the Web for the first time.
Visit useit.com, his web site, or subscribe to Alertbox, his insightful, bi-weekly column on usability issues. You may not always agree with what Nielsen says, but you're sure to learn something to help you design more effectively.
Subscription Information: You received this email because you're listed as the contact address for a Yahoo! Store. If you do not want to receive future updates, please go to your Store Manager and click on "Account Info" under the Site Settings column. Uncheck the Yahoo! Store Newsletter box located under Contact Information, and you will be removed from future updates.
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