2007-2008
Did you know that the Catalog of Giving from Broadway Cares/Equity Fights AIDS is not just for the holidays? You can continue to order our one-of-a-kind merchandise from our catalog and web-store all year long. Where else can you find a unique assortment of red ribbon items alongside our signature Broadway Cares Collection, those incredibly popular items adorned with Broadway musical logos? Or better yet, check out our web-store at the beginning of every month for new featured items, staff picks and great savings!
We’re very excited about the look of our catalog & web-store this year, which takes its cue from our brand-new 1950s-flavored Snow Globe design. The shapes and styles of the signs that introduce each chapter are also found atop the buildings inside the globe. The Snow Globe is just one of the twelve latest Broadway Cares Collection items this year, along with the holiday ornament, t-shirt, cap, mouse pad, tote bag, post-it cube, mug and the return of the throw blanket. New items this year are the magnet, picture frame and a stunningly beautiful umbrella.
Broadway Cares/Equity Fights AIDS (BC/EFA) is the nation’s leading industry-based, non-profit AIDS fundraising and grants-making organization. By drawing upon the talents, resources and generosity of the American theatre community, BC/EFA raises funds for AIDS-related causes across the United States. Since its founding in 1988, BC/EFA has raised over $140 million dollars for critically needed services for people with AIDS and other serious illnesses.
BC/EFA is the major supporter of six programs at The Actors Fund - including
The AIDS Initiative, The Phyllis Newman Women’s Health Initiative, two supportive housing residences and the Al Hirschfeld Free Health Clinic at The Aurora in NYC –
and awards grants to over 400 AIDS and family service organizations yearly.
Programs of BC/EFA include Classical Action, which draws on the generosity of the classical and jazz performing arts communities to raise funds for AIDS services and Dancers Responding to AIDS (DRA), the dance world’s ongoing response to the AIDS crisis. Every item purchased contributes to these programs and this vital organization. Whether you shop with us around holiday time or throughout the year, BC/EFA always appreciates your allowing us to succeed in our mission of helping those affected by HIV and AIDS. What we do together makes a difference!
