| In the Spotlight |
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Ad Manager, BYOB (Build Your Own Banner)
If your Yahoo! Store is open for business and you want to show the world what you have to offer, we'd like to invite you to try out Ad Manager, a do-it-yourself tool for advertising on the Web.
With Ad Manager, you create and upload your own banner ad. Then you select the keywords that will trigger the display of your banner when entered into the main Yahoo! network search box. This ad program gives you access to qualified customers, Yahoo! users who are actively searching for your products and have already decided to shop Yahoo!. Once you've built your banner and chosen your keywords, simply decide how many ad impressions to purchase per month, and that's how many times shoppers will see your ad. (You must be willing to spend a minimum of $100 monthly for your online ad campaign.)
The Ad Manager tool is built right in to your Store Manager. Look for the "Advertise on Yahoo!" link under the Promote Menu. We'll guide you through the process of building your ad and managing your campaign. With Ad Manager, it's easy to design your own creative and choose the right keywords - so that shoppers see your ad at an opportune time, when they've already made the decision to buy online. Be creative! Customers are out there, looking for you - Ad Manager makes it easier for them to find you.
Visit Yahoo! Ad Manager help pages to learn more.
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| 2001 Wrap-Up |
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A Look at the Numbers
As this most challenging year comes to a close, let's take a deep breath and look at the numbers. Despite turbulent markets and global uncertainties, the Yahoo! Network is growing up and growing strong, and we're glad you're here, growing with us. Our commerce platform is stronger than ever thanks to over 16,500 Yahoo! Store merchants, and millions of visitors spending billions of dollars on Yahoo!. But don't take our word for it, here are some numbers that speak for themselves:
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Over 16,500 Yahoo! Store merchants (December, 2001)
- $3.9 billion in online transactions enabled by Yahoo!'s commerce platform during the first nine months of 2001. This includes spending on Yahoo! Shopping, Yahoo! Store, Yahoo! Auctions, and Yahoo! Travel.
- 71% reach among online purchasers - Yahoo!'s reach is the highest on the Web (ACNielsen, June 2001)
- Yahoo! Shopping ranked the #1 portal shopping site. (Nielsen//NetRatings, August 2001)
- Over 18 million unique visitors on Yahoo! Shopping in July 2001. (Media Metrix)
- Yahoo! has the most valuable buying audience on the Web (Forrester's "Buying Power Index")
- Yahoo! users spent $9.8 billion online during the third quarter of 2001 (ACNielsen)
- Order volume to Yahoo! Shopping doubled during Q3 from '00-to-'01
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| 2001 Holiday Poll Highlights |
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What We're Hearing From You
This time the numbers come from you. We asked about your plans and preparation for the 2001 holiday season, and here's what you told us. Thanks to everybody who took the time to complete this survey and share your strategies.
Are you expecting higher customer interest in your products during the holidays?
92.5% Yes; 7.5% No
Do you plan on altering the appearance of your storefront, to reflect the holiday season?
69.4% Yes; 30.6% No
Will you provide special offers on certain gifts for the holiday season?
67.4%% Yes; 32.6% No
Has expanding your business onto the Internet for sales and marketing met your expectations? (If applicable)
67% Yes; 33% No
Are you increasing, online advertising/marketing efforts for this holiday season?
61% Yes; 38.8% No
Are you planning to sell/market more patriotic gifts during this holiday season?
28% Yes; 72% No
Will any of your holiday sales go to relief efforts or charitable organizations?
27% Yes; 73% No
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Copyright © 2001 Yahoo! Inc. All rights reserved.
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