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Anyone who has tried our
free test drive
knows that Yahoo! Store lets you build a working online store in under 10 minutes.
Beneath that friendly interface is the most powerful
online store software available. That's why Yahoo! Store
is the choice of some of the
biggest
names in marketing.
Yahoo! Store is the easiest way to
make an online store. All you need is a Web browser.
You can build a small working store in minutes.
Your store can be part of
Yahoo! Shopping,
the Web's biggest shopping site. See the Yahoo! Shopping Merchant page for more info.
Yahoo! Store has the
most
complete tracking tools of any
online store system.
You can see where
visitors came from and how
much money visitors from each source spent. We can
even show
what
they were searching for in search
engines, and how much people searching for each phrase
spent.
You can also see statistics including
page
views, visits,
sales
volume, and conversion rate, for any time period, in
graphs generated on the fly.
Most other online store systems generate pages "dynamically",
as the user views them. Dynamically generated Web pages are
ignored by search engines. This is a disaster for an online
store, where sales are proportional to traffic.
Yahoo Store generates true, static pages. That, combined with our submitter
and support for meta tags, means that Yahoo Store's sites get maximum
traffic from search engines.
Yahoo! Store has the best tools in the industry to draw traffic
to your site:
- Link tracker. Industry giants like Amazon generate sales
by giving a cut to sites that send them traffic. With
Yahoo! Store's link tracker, you can
do the same.
- Mailing list manager. You can set up multiple
independent
mailing lists
that your customers can subscribe to online.
- Meta tags. Yahoo! Store puts meta tags in every page.
All you have to do is enter the keywords you want to associate
with each page.
Competition for traffic is fierce. Yahoo! Store's powerful promotion
tools give you the edge.
Everyone knows Yahoo! Store is easy. It also generates great looking
sites. See for yourself at The Baseball Hall of Fame
or Despair, Inc..
Web pages are a mix of HTML and
images. All Web authoring
tools generate HTML, but Yahoo! Store
is the only online store software that generates
the images as well.
Images are the key to a
professional
looking, branded Web site.
Web pages are just text and images, and everyone's
text looks the same, so the appearance of a Web site
depends almost entirely on images.
In addition to product images, a top-quality site
needs three other types of images: button bars
for navigation, thumbnail versions of product images for use on
section pages,
and display text (like "Best Looking Sites"
above). Yahoo! Store makes all these images for you,
automatically!
The best online stores give each visitor a
"shopping basket" that keeps track of what he or she
orders. Our shopping basket system is the most sophisticated
available:
- It lets items have
any
properties you want, not just sizes and colors.
- It has built-in support for monograms and
inscriptions.
- It supports both
sale
pricing and
quantity discounts, and will recalculate unit price and
subtotal on the fly as quantities change.
- It supports cross-selling: when a customer orders
one item, the ordering system can suggest related items they
might want to buy as well.
Yahoo! Store's ordering system also supports automatic tax and
shipping calculation and real-time credit card transactions.
Our easy domain name wizard lets you reserve your own domain
name (yourname.com) and automatically makes
that address lead to your site.
If you need to create a site with many thousands of items, you need
an industrial-strength tool like Yahoo! Store:
- No limit on depth. A very large site may have to be
several levels deep. Many other tools limit the depth to which
you can "nest" sections within sections. In Yahoo! Store there is no limit.
- Automatic thumbnail images. A professional online store
has smaller "thumbnail" images, in addition to full-sized product image. In a site with thousands of
items, you don't want to make thumbnails for each by hand.
Yahoo! Store is the only online store tool that makes thumbnails for
you.
- Control over position. Marketers know the order of
products on the page is critical. Some online store tools
require you to enter a position number for each item, making
pages with more than a couple items impossible to maintain.
Yahoo! Store lets you move an item just by
clicking on it.
- High throughput.
High order volumes are no problem.
Yahoo! Store can handle over 5000 completed orders per hour, and its
database export feature lets you pull orders into your database or
spreadsheet with one click.
Only Yahoo! Store has the scalability you need to manage very large,
high-traffic sites.
Because it runs on the server, you can use Yahoo! Store from any
browser. You can work on your site from your office,
your home, a hotel, anywhere. You'll be amazed how convenient
it is not to be tied down to a specific computer.
You can even have several people working on a site at the same
time, from anywhere in the world, and Yahoo! Store will ensure
their edits don't conflict. No desktop software could do that.
As well as creating your site interactively, you can
build it by uploading a database file of all your items.
Many users take advantage of this feature.
If you get a large volume of orders, you can also
retrieve your orders from the server in database files.
In fact, if you have a Excel on your desktop, you
can start it up, already loaded with your data,
with a single click.
You can customize your store extensively just by
changing the settings, but for experienced programmers who
want more control,
Yahoo! Store includes a powerful scripting language called
RTML for defining page templates.
In Yahoo! Store, a
template means more than just an
HTML skeleton for a
page: RTML is a superset of
HTML that also includes
programming language features and operators for
generating images.
By defining their own templates with Yahoo! Store's online
editor, advanced users have
total
control over the look and structure of their sites. So
Web designers
can use Yahoo! Store as a platform to develop customized
sites for clients.
Most of our users chose Yahoo! Store because it's so
easy.
When you combine ease of use with industry-leading
tracking tools and the ability
to create top-quality sites,
it is an irresistible package.
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