Originally published in the May 2, 2005 issue of Furniture/Today. This exclusive consumer data originates from the responses of 2,500 households to a survey conducted in January 2005. Furniture Today had National Family Opinion poll 7,500 U.S. households via an online survey to examine home furnishings shopping and purchasing patterns in 2004 and buying plans for 2005, as well as how much they spent and plan to spend for each product. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, data can be projected nationally with a margin of error of plus or minus less than 2%. The research was analyzed by Senior Research Specialist Dana French and Director of Market Research Kay Anderson. Households: All those living together in one housing unit, including family members or unrelated individuals. Household income: Combined income of all household members. Median: Divides the responses into two equal portions, half above and half below the median amount. Generation Y: Born between 1976 and 1994. Data is for ages 18 to 29, born between 1976 and 1987. 1 Page. Originally published in the May 2, 2005 issue of Furniture/Today |
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