In the Spotlight
Live Webcast With Yahoo! Small Business Team

In our ongoing effort to increase communication between our staff and customers, we'd like to invite you to a very special event. Join us on January 28, 2004, for a live webcast with Yahoo! Small Business team members.

This is a great opportunity to ask questions about what to expect from Yahoo! Store in 2004. Our team will also go in-depth on the new click-based pay-for-performance pricing at Yahoo! Shopping and how this impacts Yahoo! Store merchants.

Here are the webcast details:

Who:	You and the Yahoo! Small Business Team
What:	Upcoming Changes to Yahoo! Store -- live webcast to discuss feature updates and the upcoming Yahoo! Shopping changes
When:	January 28, 2004 at 1 p.m. PST
Where:	To register for this event, go to your Store Manager and click the "Click here to register and participate" link located in the yellow box.

Once you have successfully registered for this event, you will receive an email confirming your registration and providing instructions on how to join the webcast on January 28. If you'd like to submit questions prior to the webcast, you can do so at the time of registration. Don't miss this important event!

A D V E R T I S E M E N T Solid Cactus - Yahoo! Store Design Team Redesign or add features to your Yahoo! legacy or Merchant Solutions Store in 2004. Learn how design and programming changes in your store can help you achieve record sales. A new look, feel, logo, search engine optimization, and more can all be incorporated into a package custom built for you!

On the Network
Do Paid Search Listings Pay Off?

If you're wondering which paid search listings are worth the investment, consider these results: A recent survey by independent market research firm comScore compared Overture's paid listings to Google's paid search product. comScore's survey shows that Overture leads convert better and generate significantly higher revenue than those from Google's paid search product. (comScore is a service that monitors e-commerce web site behavior, similar to the way Nielsen monitors and provides ratings on prime-time television programs.)

Last September, comScore gathered data on users who clicked on Overture and Google paid search listings. The key findings were:

• One thousand clicks from Overture generate almost double the average revenue as 1,000 clicks from Google's product.
• Overture's higher conversion rate generates 30 percent more sales for the same number of clicks.

Merchant Survey
Tell Us About Your Online Auction Use

Use online auctions? Please take a short survey and tell us how you use online auctions. Your feedback will help Yahoo! Small Business offer better tools to support your online storefront and your auction needs.

Take the survey here: http://store.surveys.yahoo.com/auctions_store_surveyhima

E-commerce on the Web
Links to Sites, Features, and Stories

Holiday E-Shopping Sets Record
http://news.com.com/2100-1038-5133882.html
Online merchants are ringing in a happy new year after a record-breaking holiday sales season. CNET News.com reports that e-commerce spending was up 37% over the previous year. Find out what product categories were the sales leaders and what the forecast is for 2004.

Most Valuable Players
http://smallbusiness.yahoo.com/bzinfo/resources/articles/article.php?id=1&c=sales+and+marketing
Slashing prices to keep up with the big chains can spell disaster for the average entrepreneur. Entrepreneur Magazine reports how it's better to stick with what your business does best: Offering customers value-added services.