Feature Spotlight

New, Improved QuickBooks Export In response to your feedback, we've made it easier to export Yahoo! Store orders to QuickBooks. Please note the following enhancements: The customer email address is now exported to the correct matching field in QuickBooks. In the old format, some email addresses were truncated. We've improved the mapping of address fields from Yahoo! Store to QuickBooks. Now, the first 40 characters from the first and second lines of the Yahoo! Store address field are mapped directly to Address 1 and Address 2 in QuickBooks. Shipping and billing fields have been reformatted for your convenience so that they fit within the standard QuickBooks template. The Yahoo! Store discount field now exports correctly to QuickBooks. It's now possible to export two transactions for each order: one for invoice and one for payment. Exporting the payment makes it easier to reconcile order with invoice, and eliminates the need to reenter the payment manually. Finally, for added convenience, we've prefilled the payment methods menu on the "Receive Payments" screen in QuickBooks. The payment methods you support in your Yahoo! Store are entered for you automatically. To learn how to export your orders to QuickBooks, please visit the help page in the Order Retrieval FAQ. We welcome your comments and suggestions for future QuickBooks export enhancements. Please send feedback to: store-support@yahoo-inc.com

Focus on Fraud Prevention

Awareness and Communication are Key We realize that online merchants confront fraudulent activity on a regular basis. Last month, several merchants sent us feedback describing examples of fraud they've encountered in their Yahoo! Stores. As part of our ongoing effort to combat fraudulent activity on the Yahoo! Network, we'd like to offer some tips for dealing with transaction disputes and for raising awareness of the warning signs of fraud. Please continue to send us your feedback. Some disputes between merchant and customer can be resolved quickly through clear communication. Although Yahoo! is not a participant in these transactions and does not control the actions or behavior of merchants or consumers, we can offer some suggestions: Talk it over -- Many problems are the result of misunderstanding. Email communications can often be misinterpreted. Try to clarify, discuss, and resolve your differences through a conversation. Keep a record of your efforts at communication and resolution. Report fraud -- If you suspect that you're a victim of fraud (for example, if you received an order for merchandise and never received payment), you can file a complaint. Contact The Internet Fraud Complaint Center to file a complaint against an individual. This program is a partnership between the Federal Bureau of Investigation (FBI) and the National White Collar Crime Center (NW3C). By taking action against fraud, you make the Internet a safer, more successful marketplace for one and all. For more information on fraud protection and related topics, check out the Yahoo! Commerce Resource Center. Or read more about the Warning Signs of Fraud.

Designer Profile

A Visit With Bock Interactive In 1996, Bock Interactive was founded by Brian Bock to help clients sell products and services on the Internet. A longtime Yahoo! Store developer and designer, Brian visited the Yahoo! Store Team in Sunnyvale last month. We shared ideas about how we could help each other support the growth of great-looking, easy-to-use Yahoo! Stores. Brian's engaging presentation included case studies of web storefronts built by Bock. He also demonstrated custom features and applications that enhance online business processes and expand the technical capabilities of Bock Interactive's Yahoo! Store clients. Bock Interactive is one of many designers you'll discover in our Designer Directory. Although these referrals are organized by region, your choice need not be limited by geography. Be sure to visit the web sites and portfolios of more than one designer. Locate the designers who've built your favorite online stores to see if they are right for your goals and your budget.

E-commerce on the Web

Links to Sites, Features, and Stories Is Your Site Getting The 'Internet Death Penalty'? This blunt headline on a recent column from Internet.com's IT Management E-Commerce Archives grabbed our attention. It describes the escalating expectations of online users and offers guidelines to satisfy the demand for quality and reliability. As web visitors grow more experienced, they become less tolerant of sites that are not easy to use, easy to navigate, and frequently updated. If your site fails to meet these criteria, you may be losing potential customers. One analyst suggests key trends you can track to make sure your site doesn't end up on death row. Look out for these warning signs: Abandoned shopping carts. Visitors who leave after only one or two page views. A drop in your conversion rate. If your usual "book to look" ratio drops much below 5% and stays there, consider it a warning sign. "Dead ends" that make it difficult or time-consuming to navigate seamlessly through your web pages. Broken links (and broken graphics). Several other practical guidelines are worth noting. Make sure the shopper can get to what she's looking for in 3 clicks -- more than that and she's likely to leave. Make sure that your contact information is easily accessible and up-to-date. Subscription Information: You received this email because you're listed as the contact address for a Yahoo! Store. If you do not want to receive future updates, please go to your Store Manager and click on "Account Info" under the Site Settings column. Uncheck the Yahoo! Store Newsletter box located under Contact Information, and you will be removed from future updates. Copyright © 2002 Yahoo! Inc. All rights reserved.