Dress up your Yahoo! Store checkout pages by adding your own custom banner or images.

Here's how to easily add your brand or logo to the top of your checkout pages in a few quick clicks. Note: This tip is recommended for all store builders.

1. Log in to your Store Manager.
   
2. Under the "Order Settings" menu, click on "Order Form."
   
3. Under "Checkout Branding," upload your own Store logo so it will appear on all your checkout pages.
   
4. Hit "Done."
   
5. Always remember to "Publish Order Settings" so that the changes you've made to your Store go live on your web site.
   

If you are comfortable using the advanced editor for your Store, and you want to give your checkout pages a fancier, more graphical treatment, it helps to know a little HTML. Note: This tip is recommended for advanced editor users ONLY.

1. Log in to your Store Manager.
   
2. Under the "Order Settings" menu, click on "Order Form."
   
3. Look for the "Message" field under the "Shipping Info," "Billing Info," and "Order Confirmation" sections.
   
4. Add your own HTML (plus image files) to the "Message" field on any or all of these three areas. Your custom HTML will then appear at the top of all Shipping Info, Billing Info, and Order Confirmation pages on your live published Store.
   
5. If your HTML points to images, make sure you've uploaded these images to the "Lib" directory, by going to the "Files" area of the Advanced Editor. When referring to the source of these images, use the link displayed in the "Files" area of the Advanced Editor (for example: "/lib/storename/image.gif"). Please note: Do NOT use the absolute URL for your image location (for example: "http://store.yahoo.comstorename/image.gif").
   
6. Hit "Done."
   
7. Don't forget to "Publish Order Settings" so that the changes you've made to your Store go live on your web site.

Give yourself a break and shop top-rated Yahoo! Stores for business management software and supplies and an assortment of products that celebrate the return of spring.

You Got A Care Package -- custom food and gift packages for college, camp, military, work, holidays, and more.

Art of Giving.com Gift Express -- food, flowers, balloons, Easter-theme baskets, and gifts for gardeners. Free gift-wrapping with every order.

Dan's Garden Shop -- offers vegetable, herb, and flower seeds, garden books, indoor gardening equipment, and other gardening products.

Announcements and Invitations.com -- personalized print announcements and invitations for occasions when you want to send a card in the mail.

Jurifax Legal Forms -- over 600 contract forms and legal documents for businesses, in English and French.

Jacob Nielsen's Alertbox: Protecting the User's Mailbox

Whether you're already using GotMarketing's email marketing and management software or just starting to plan an email campaign, take these tips to heart. Nielsen's summary of his own column gets right to the point:

"Email is a powerful way to reach customers, but overdoing it is risky. Let users know up front that you'll respect their mailboxes. Otherwise, they won't give their email addresses, and you'll lose a unique channel for marketing and customer service."

Be sure to use email to deliver acknowledgements and notices that customers want. This encourages shoppers to view your email messages as service not spam.

CRM Daily.com Report: E-Shoppers Rank Performance over Security

Researchers at Kansas State University surveyed customer satisfaction with the online retail experience. Participants in the study had purchased a product or service via a web site in the last six months. Their responses showed that performance was the most important factor in the shopper's online purchasing decision. Performance is defined as "meeting customer expectations regarding physical fulfillment of the order."

Fulfillment encompasses every phase of the order process -- factors measured in this survey "included easy-to-understand online order forms, prompt e-mail order confirmations, fast-loading Web sites, quickness of delivery, error-free order processing and clearly stated return policies." The second most important criterion selected by shoppers was "the quantity and credibility of information available."