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2,319 word article from the March 2000 issue of Nutrition Business Journal
U.S. Fish Oil Market Snares $60 Million: Supplement buyers are biting, but suppliers eye the food market.
There’s something fishy happening in the nutrition industry. Sales of fish oil are rising amid growing public awareness of health benefits provided by long-chain, polyunsaturated fatty acids (PUFAS). Moreover, demand for fish oil supplements will likely build if the FDA approves a proposed labeling health claim linking long-chain omega-3 fatty acids, notably docoahexaenoic acid (DHA) and eicosapentaneoic acid (EPA), to cardiovascular benefits.
But supplement sales may represent only a few drops in a sea of marketing potential. Now, suppliers of fish oils rich in DHA and EPA are fishing for ways to incorporate fish oils into foods—and some are tantalizingly close to reeling in major food manufacturers as clients.
How large is the market for fish oils? Globally, xx% of fish oils are sold as nutritional supplements, with the remaining xx% sold as food ingredients. In the United States, however, over xx% of fish oils are sold in supplement form; food products containing fish oils account for less than xx% of sales, according to estimates by the world’s largest fish oil suppliers. "The world market for fish oil supplements is about ... excerpted from article.
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