Table of Contents- Sports Nutrition & Weight Loss Report


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1 ACKNOWLEDGEMENTS 16

1.1 DATA METHODOLOGY 16

1.2 DISCLAIMER 17

1.3 COPYRIGHT 17

1.4 DUPLICATE COPIES AND MORE INFORMATION ON NBJ 17

2 SPORTS NUTRITION & WEIGHT-LOSS REPORT HIGHLIGHTS 18

2.1 SPORTS NUTRITION & WEIGHT-LOSS DEFINITIONS 19

3 SPORTS & WEIGHT-LOSS MARKET DATA SUMMARY & OVERVIEW 22

3.1 DATA OVERVIEW 22

3.1.1 The U.S. Nutrition Industry in 2000 22

3.1.2 Nutrition Industry Growth 1997-2000 24

3.1.3 2000 Nutrition Industry & Weight-Loss & Sports Nutrition Growth 25

3.1.4 Factors contributing to declining growth trends in 1995-2000 30

3.1.5 Factors affecting growth forecasts for 2001-2005 33

3.1.6 Consumer Use of Weight-Loss & Sports Nutrition Supplements 33

3.2 SPORTS NUTRITION & WEIGHT-LOSS SALES GROWTH TRENDS VS. OTHER NUTRITION PRODUCT CATEGORIES: 1990-2005 37

3.3 WEIGHT-LOSS & SPORTS NUTRITION PRODUCTS BY SALES CHANNEL IN 2000 42

4 FRAMEWORK OF THE SPORTS NUTRITION & WEIGHT-LOSS BUSINESS 46

4.1 HISTORY OF SPORTS NUTRITION & WEIGHT-LOSS IN THE UNITED STATES 46

4.2 FOUNDING PLAYERS IN U.S. SPORTS NUTRITION 49

4.2.1 EAS 49

4.2.2 Weider 50

4.2.3 Twinlab 51

4.2.4 GNC 51

4.3 DRIVERS OF THE U.S. SPORTS NUTRITION & WEIGHT-LOSS MARKET 52

4.3.1 Public Awaremess 52

4.3.2 Office of Alternative Medicine 52

4.3.3 Aging Population 52

4.3.4 Active Women 52

4.3.5 Youth Market 52

4.3.6 Professional Market 53

4.4 REGULATORY STRUCTURE FOR DIETARY SUPPLEMENTS 54

4.4.1 The Food & Drug Administration (FDA) & DSHEA 54

4.4.2 The Federal Trade Commission (FTC) 55

4.4.3 Mixed Movement on the Regulatory Front in 2000 55

5 U.S. SPORTS NUTRITION MARKET ANALYSIS 58

5.1 SPORTS NUTRITION PRODUCT BREAKDOWN 60

5.1.1 Protein Powder 61

5.1.2 Muscle Building 62

5.1.3 Hormone products 62

5.1.4 Energy/Weight-loss 63

5.1.5 Sports Beverages 63

5.1.6 Bars 63

5.2 LEADING SPORTS NUTRITION COMPANIES 65

5.2.1 Key Trends in Science and Product Innovation 66

5.3 SPORTS NUTRITION SALES CHANNELS 69

5.3.1 Retailing of Sports Nutrition 70

5.3.2 Companies Cross the Divide to Mass-market 73

5.3.3 Gyms & Fitness/Health Clubs 75

5.4 GLOBAL SPORTS NUTRITION MARKET SUMMARY 77

5.4.1 Several Countries Show Promise 78

5.5 SPORTS NUTRITION SUPPLY CHAIN 80

5.6 CONSUMER USAGE OF SPORTS NUTRITION PRODUCTS 81

6 U.S. WEIGHT-LOSS MARKET ANALYSIS 84

6.1 WEIGHT-LOSS CONSUMABLES & SUPPLEMENTS MARKET SIZE 84

6.2 ALTERNATE VIEWS ON WEIGHT-LOSS MARKET SIZE 86

6.3 U.S. WEIGHT-LOSS SUPPLEMENT MARKET 87

6.3.1 Weight-Loss Liquid Meal Supplements 87

6.3.2 Weight-Loss Pill-Form Supplements 90

6.3.3 Lesser Evil Foods 103

6.3.4 OTC Weight-loss Market 109

6.3.5 Multi-Level Marketing (MLM) 111

6.3.6 Direct Response Television (DRTV) 114

6.3.7 Drivers of the Weight-loss Market 117

7 MERGERS & ACQUISITIONS IN SPORTS NUTRITION & WEIGHT- LOSS 119

7.1.1 Valuation 119

8 GROWTH FORECASTS & THE FUTURE OF SPORTS NUTRITION & WEIGHT-LOSS PRODUCTS 122

8.1 GROWTH FORECASTS BY PRODUCT CATEGORY 123

8.2 GROWTH FORECASTS BY CONSUMER USAGE 128

8.2.1 Growth factors 130

9 TOP/EMERGING SPORTS NUTRITION & WEIGHT-LOSS PRODUCTS 133

9.1.1 Chitosan 133

9.1.2 Chromium 136

9.1.3 Creatine 142

9.1.4 HMB (Beta-hydroxy-beta-methylbutyrate) 152

9.1.5 Ribose 157

9.1.6 Energy Drinks 162

9.1.7 Nutrition Bars 167

9.1.8 Ephedra 177

9.1.9 Glutamine 183

9.1.10 L-carnitine 187

10 STRATEGIES OF SPORTS NUTRITION & WEIGHT-LOSS MARKETERS 194

10.1 MARKETING 194

10.1.1 In-house Publishing 194

10.1.2 Before & After 194

10.1.3 Cult of Personality 194

10.1.4 Pure Hype 194

10.1.5 Science Based Marketing 195

10.1.6 Sponsorship/Endorsements 195

10.2 DISTRIBUTION 196

10.2.1 Direct to Consumers 196

10.2.2 Landing the Big Retail Customer 196

10.3 BLOCKBUSTER PRODUCT/FIRST MOVER ADVANTAGE 196

10.4 KNOCK-OFFS/REPACKAGING 196

10.5 PATENT PROTECTION 197

11 SPORTS NUTRITION & WEIGHT LOSS COMPANY PROFILES 198

11.1 ABBOTT LABORATORIES/ROSS PRODUCTS DIVISION 198

11.1.1 Company Profile 198

11.1.2 Top Products 198

11.2 AMERIFIT NUTRITION 199

11.2.1 Sports Nutrition Profile 199

11.2.2 Company Profile 199

11.2.3 Company History 199

11.2.4 Top Products 200

11.2.5 Sports Nutrition Marketing/Sales 200

11.2.6 New Product Development 200

11.3 APEX FITNESS GROUP, INC. (ERGOGEN LABS) 202

11.3.1 Sports Nutrition Profile 202

11.3.2 Company Profile 202

11.3.3 Top Products 202

11.3.4 Sports Nutrition Marketing/Sales 203

11.3.5 New Product Development 203

11.4 AST SPORTS SCIENCE 204

11.4.1 Sports Nutrition Profile 204

11.4.2 Company Profile 204

11.4.3 Top Products 204

11.4.4 Sports Nutrition Marketing/Sales 205

11.5 BODYONICS (PINNACLE) 206

11.5.1 Sports Nutrition Profile 206

11.5.2 Company Profile 206

11.5.3 Top Products 206

11.6 CHAMPION NUTRITION 208

11.6.1 Sports Nutrition Profile 208

11.6.2 Company Profile 208

11.6.3 Top Products 208

11.6.4 Sports Nutrition Marketing/Sales 209

11.6.5 New Product Development 209

11.7 CLIF BAR 210

11.7.1 Sports Nutrition Profile 210

11.7.2 Company Profile 210

11.7.3 Top Products 211

11.7.4 Sports Nutrition Marketing/Sales 211

11.7.5 New Product Development 211

11.8 CYTODYNE TECHNOLOGIES 212

11.8.1 Sports Nutrition Profile 212

11.8.2 Company Profile 212

11.8.3 Top Products 212

11.8.4 Sports Nutrition Marketing/Sales 213

11.8.5 New Product Development 213

11.9 COUNTRY LIFE (BIOCHEM) 214

11.9.1 Sports Nutrition Profile 214

11.9.2 Company Profile 214

11.9.3 Top Products 214

11.9.4 Sports Nutrition Marketing/Sales 215

11.10 CHATTEM (DEXATRIM) 216

11.10.1 Company Profile 216

11.10.2 Company History 216

11.10.3 Top Products 217

11.11 EAS 218

11.11.1 Sports Nutrition Profile 218

11.11.2 Company Profile 218

11.11.3 Top Products 219

11.11.4 Sports Nutrition Marketing/Sales 219

11.11.5 New Product Development 220

11.11.6 Company History 220

11.12 ENFORMA NATURAL PRODUCTS 222

11.12.1 Weight Loss Profile 222

11.12.2 Company Profile 222

11.12.3 Top Products 222

11.13 HERITAGE HEALTH PRODUCTS 223

11.13.1 Weight Loss Profile 223

11.13.2 Company Profile 223

11.13.3 Top Products 223

11.13.4 New Product Development 224

11.14 ISS RESEARCH 225

11.14.1 Sports Nutrition Profile 225

11.14.2 Company Profile 225

11.14.3 Company History 225

11.14.4 Top Products 225

11.14.5 Sports Nutrition Marketing/Sales 226

11.14.6 New Product Development 226

11.15 KRAFT FOODS (BALANCE BAR) 227

11.15.1 Sports Nutrition Profile 227

11.15.2 Company Profile 227

11.15.3 Company History 228

11.15.4 Top Products 228

11.16 LABRADA NUTRITION 229

11.16.1 Sports Nutrition Profile 229

11.16.2 Company Profile 229

11.16.3 Company History 230

11.16.4 Top Products 230

11.16.5 New Product Development 230

11.17 LOGIC NUTRITION, LLC 231

11.17.1 Sports Nutrition Profile 231

11.17.2 Company Profile 231

11.17.3 Company History 231

11.17.4 Sports Nutrition Products 231

11.17.5 New Product Development 232

11.18 MAXIMUM HUMAN PERFORMANCE 233

11.18.1 Sports Nutrition Profile 233

11.18.2 Company Profile 233

11.18.3 Company History 233

11.18.4 Top Products 233

11.18.5 New Product Development 234

1.2 MEAD JOHNSON NUTRITIONALS 235

11.18.6 Company Profile 235

11.19 MD LABS (HUMAN DEVELOPMENT TECHNOLOGIES) 236

11.19.1 Sports Nutrition Profile 236

11.19.2 Company Profile 236

11.19.3 Top Products 236

11.19.4 New Product Development 237

11.20 METABOLIC NUTRITION 238

11.20.1 Sports Nutrition Profile 238

11.20.2 Company Profile 238

11.20.3 Company History 238

11.20.4 Top Products 239

11.20.5 New Product Development 239

11.21 METABOLIC TECHNOLOGIES 240

11.21.1 Sports Nutrition Profile 240

11.21.2 Company Profile 240

11.21.3 Company History 240

1.2.1 Top Products 240

11.21.4 New Product Development 240

11.22 METABOLIC RESPONSE MODIFIERS (MRM) 241

11.22.1 Sports Nutrition Profile 241

11.22.2 Company Profile 241

11.22.3 Top Products 241

11.22.4 New Product Development 241

11.23 METABOLIFE INTERNATIONAL, INC. 242

11.23.1 Weight Loss Profile 242

11.23.2 Company Profile 242

11.23.3 Top Products 243

11.23.4 Weight Loss Marketing/Sales 243

11.24 MET-RX (ROYAL NUMICO) 245

11.24.1 Sports Nutrition Profile 245

11.24.2 Company Profile 245

11.24.3 Table 147: MET-Rx Annual Revenues: 1997 - 2000e 245

11.24.4 Company History 245

11.24.5 Top Products 246

11.25 MLO PRODUCTS 248

11.25.1 Sports Nutrition Profile 248

11.25.2 Company Profile 248

11.25.3 Company History 248

11.25.4 Top Products 249

11.25.5 New Product Development 249

11.26 MUSCLE MARKETING USA (MMUSA) 250

11.26.1 Sports Nutrition Profile 250

11.26.2 Company Profile 250

11.26.3 Company History 250

11.26.4 Top Products 250

11.27 MUSCLETECH 252

11.27.1 Sports Nutrition Profile 252

11.27.2 Company Profile 252

11.27.3 Top Products 252

11.27.4 New Product Development 253

11.28 NATROL (PROLAB) 254

11.28.1 Sports Nutrition Profile 254

11.28.2 Company Profile 254

11.28.3 Company History 255

11.28.4 Top Products 255

11.28.5 Sports Nutrition Marketing/Sales 256

11.28.6 New Product Development 256

11.29 NATURE’S BEST 257

11.29.1 Sports Nutrition Profile 257

11.29.2 Company Profile 257

11.29.3 Company History 258

11.29.4 Top Products 258

11.29.5 Sports Nutrition Marketing/Sales 259

11.30 NESTLE (POWERBAR) 260

11.30.1 Sports Nutrition Profile 260

11.30.2 Company Profile 260

11.30.3 Company History 260

11.30.4 Top Products 261

11.30.5 Sports Nutrition Marketing/Sales 261

11.30.6 New Product Development 261

11.31 NEXT PROTEINS INTERNATIONAL 262

11.31.1 Sports Nutrition Profile 262

11.31.2 Company Profile 262

11.31.3 Company History 262

11.31.4 Top Products 262

11.32 NUTRITIONAL TECHNOLOGIES, INC. 264

11.32.1 Sports Nutrition Profile 264

11.32.2 Company Profile 264

11.32.3 Company History 264

11.32.4 Top Products 264

11.32.5 New Product Development 264

11.33 OMNI NUTRACEUTICALS 265

11.33.1 Weight Loss Profile 265

11.33.2 Company Profile 265

11.33.3 Top Products 265

11.33.4 Weight Loss Marketing/Sales 266

11.34 OPTIMUM NUTRITION 267

11.34.1 Sports Nutrition Profile 267

11.34.2 Company Profile 267

11.34.3 Company History 267

11.34.4 Top Products 268

11.35 PREMIER NUTRITION 269

11.35.1 Sports Nutrition Profile 269

11.35.2 Company Profile 269

11.35.3 Top Products 269

11.35.4 Sports Nutrition Marketing/Sales 270

11.36 REXALL SUNDOWN (RICHARDSON LABS) 270

11.36.1 Weight Loss Profile 270

11.36.2 Company Profile 270

11.36.3 Top Products 270

11.36.4 Sports Nutrition & Weight Loss Marketing/Sales 271

11.37 ROYAL NUMICO 272

11.37.1 Sports Nutrition Profile 272

11.37.2 Company Profile 272

11.37.3 Company History 273

11.38 SCHWARTZ LABORATORIES 274

11.38.1 Sports Nutrition Profile 274

11.38.2 Company Profile 274

11.38.3 Top Products 274

11.38.4 New Product Development 274

11.39 SCITEC NUTRITION 275

11.39.1 Sports Nutrition Profile 275

11.39.2 Company Profile 275

11.39.3 Top Products 275

11.39.4 New Product Development 276

11.40 SPORTPHARMA 276

11.40.1 Sports Nutrition Profile 276

11.40.2 Company Profile 276

11.40.3 Top Products 276

11.40.4 Sports Nutrition Marketing/Sales 277

11.41 TWINLAB 278

11.41.1 Sports Nutrition Profile 278

11.41.2 Company Profile 278

11.41.3 Company History 279

11.41.4 Top Products 279

11.41.5 Sports Nutrition Marketing/Sales 280

11.42 UNILEVER (SLIMFAST) 281

11.42.1 Weight Loss Profile 281

11.42.2 Company Profile 281

11.42.3 Company History 282

11.42.4 Top Products 282

11.42.5 Sports Nutrition Marketing/Sales 283

11.43 UNIVERSAL NUTRITION 284

11.43.1 Sports Nutrition Profile 284

11.43.2 Company Profile 284

11.43.3 Top Products 284

11.43.4 Sports Nutrition Marketing/Sales 285

11.44 WEIDER NUTRITION 286

11.44.1 Sports Nutrition Profile 286

11.44.2 Company Profile 286

11.44.3 Company History 286

11.44.4 Top Products 287

11.44.5 Sports Nutrition Marketing/Sales 287

11.44.6 New Product Development 287

11.45 WORLDWIDE SPORT NUTRITION (ROYAL NUMICO) 288

11.45.1 Sports Nutrition Profile 288

11.45.2 Company Profile 288

11.45.3 Company History 288

11.45.4 Top Products 289

12 INGREDIENT SUPPLIER PROFILES 291

12.1 PRIMARY POWDER SUPPLIERS 292

12.1.1 Omnipak 292

1.2.2 Century Foods International (CFI) 292

12.1.2 Valentine 292

12.1.3 Innovative Food Processors (IFP) 292

12.1.4 Weider Nutrition 292

12.1.5 Optimum Nutrition 292

12.1.6 Reliv International 293

12.1.7 Twinlab 293

12.1.8 Cornerstone 293

12.1.9 Country Life Biochem 293

12.1.10 A&C 293

12.1.11 Garden State Nutritional 293

12.2 NUTRITION 21 (FORMERLY AMBI INC.) 294

12.2.1 Sports Nutrition Profile 294

12.2.2 Company Profile 294

12.2.3 Company History 294

12.2.4 Sports Nutrition Products 295

12.2.5 Sports Nutrition Marketing/Sales 295

12.2.6 New Product Development 295

12.3 BIOENERGY RIBOSE 297

12.3.1 Sports Nutrition Profile 297

12.3.2 Company Profile 297

12.3.3 Company History 297

12.3.4 Sports Nutrition Products 297

12.3.5 Sports Nutrition Marketing/Sales 297

12.4 SKW TROSTBERG (TRACO LABS) 298

12.4.1 Sports Nutrition Profile 298

12.4.2 Company Profile 298

12.4.3 Company History 298

12.4.4 Top Products 298

12.4.5 New Product Development 298

13 RETAILER PROFILES 300

13.1 GNC 300

13.1.1 Sports Nutrition Profile 300

13.1.2 Company Profile 300

13.1.3 Company Background 300

13.2 MAX MUSCLE 305

13.2.1 Sports Nutrition Profile 305

13.2.2 Company Profile 305

13.2.3 Company History 305

13.2.4 Top Products 305

13.2.5 Sports Nutrition Marketing/Sales 306

13.3 COSTCO 307

13.3.1 Company Background 307

13.4 CVS 308

13.4.1 Company Background 308

13.5 SEATTLE SUPER SUPPLEMENTS 310

13.5.1 Company Background 310

13.6 VITAMIN LOGIC 312

13.6.1 Company Background 312

14 MLM COMPANY PROFILES 313

14.1 ACHIEVERS UNLIMITED 313

14.1.1 Company Background 313

14.2 BODY WISE INTERNATIONAL 314

14.2.1 Company Background 314

14.3 ENVION INTERNATIONAL 315

14.3.1 Company Background 315

14.4 GOLDEN NEO-LIFE DIAMANTE 316

14.4.1 Company Background 316

14.5 HERBALIFE INTERNATIONAL 317

14.5.1 Company Background 317

14.5.2 Death of Herbalife Founder shakes the Industry and

Company 318

14.6 INFINITY2 INC. 321

14.6.1 Company Background 321

14.7 LIFE SCIENCE TECHNOLOGIES 322

14.7.1 Company Background 322

14.8 MANNATECH INC. 323

14.8.1 Company Background 323

14.9 NU SKIN DELINEATES DIVISIONAL STRATEGY 324

14.9.1 Company Background 324

14.10 NUTRITION FOR LIFE INTERNATIONAL INC. 326

14.10.1 Company Background 326

14.11 RELIV INTERNATIONAL 327

14.11.1 Company Background 327

14.12 REXALL SHOWCASE 328

14.12.1 Company Background 328

14.13 WELLNESS INTERNATIONAL NETWORK 330

14.13.1 Company Background 330

15 WEIGHT-LOSS PROGRAM PROFILES 331

15.1 THE ATKINS DIET 331

15.1.1 Program 331

15.1.2 Costs & Expected Results 331

15.1.3 Analysis 331

15.1.4 Background 331

15.2 DIET CENTER 333

15.2.1 Program 333

15.2.2 Costs & Expected Results 333

15.2.3 Analysis 333

15.3 HEALTH MANAGEMENT RESOURCES 334

15.3.1 Program 334

15.3.2 Healthful Lifestyle Components 334

15.3.3 Analysis 334

15.4 JENNY CRAIG 335

15.4.1 Program 335

15.4.2 Costs & Expected Results 335

15.4.3 Analysis 335

15.5 NUTRI/SYSTEM 336

15.5.1 Program 336

15.5.2 Costs & Expected Results 336

15.5.3 Analysis 336

15.6 OPTIFAST 337

15.6.1 Program 337

15.6.2 Costs & Expected Results: 337

15.6.3 Analysis 337

15.7 OVEREATERS ANONYMOUS 338

15.7.1 Program 338

15.7.2 Costs & Expected Results 338

15.7.3 Analysis 338

15.8 REGISTERED DIETITIAN CONSULTATION 339

15.8.1 Program: 339

15.8.2 Costs & Expected Results: 339

15.8.3 Analysis: 339

15.9 TOPS (TAKE OFF POUNDS SENSIBLY) 340

15.9.1 Program 340

15.9.2 Costs & Expected Results 340

15.9.3 Analysis 340

15.10 WEIGHT WATCHERS 341

15.10.1 Program 341

15.10.2 Costs & Expected Results 341

15.10.3 Analysis: 341

FIGURE 1: AMERIFIT PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 200

FIGURE 2: APEX FITNESS GROUP PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 202

FIGURE 3: AST SPORTS SCIENCE PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 204

FIGURE 4: BODYONICS PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 206

FIGURE 5: CHAMPION NUTRITION PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 208

FIGURE 6: CLIF BAR PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 210

FIGURE 7: CYTODYNE PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 212

FIGURE 8: COUNTRY LIFE (BIOCHEM) PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 214

FIGURE 9: DEXATRIM BRAND PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 216

FIGURE 10: EAS PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 219

FIGURE 11: ENFORMA BREAKDOWN & DISTRIBUTION CHANNELS 222

FIGURE 12: HERITAGE HEALTH PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 223

FIGURE 13: BALANCE BAR PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 227

FIGURE 14: LABRADA PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 229

FIGURE 15: MD LABS PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 236

FIGURE 16: METABOLIC NUTRITION PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 238

FIGURE 17: METABOLIFE PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 243

FIGURE 18: MET-RX PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 245

FIGURE 19: MLO PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 248

FIGURE 20: MUSCLE TECH PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 252

FIGURE 21: NATROL (PROLAB) PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 255

FIGURE 22: NATURE'S BEST PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 258

FIGURE 23: NESTLE (POWERBAR) PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 260

FIGURE 24: NEXT PROTEINS INTERNATIONAL PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 262

FIGURE 25: OMNI NUTRACEUTICALS PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 265

FIGURE 26: OPTIMUM NUTRITION PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 267

FIGURE 27: PREMIER NUTRITION PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 269

FIGURE 28: SPORTPHARMA PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 276

FIGURE 29: TWINLAB PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 279

FIGURE 30: SLIMFAST/UNILEVER ACQUISITIONS/INVESTMENTS: SLIMFAST/UNILEVER 283

FIGURE 31: UNIVERSAL NUTRITION PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 284

FIGURE 32: WEIDER NUTRITION PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 286

FIGURE 33: WORLDWIDE SPORT NUTRITION PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 288

TABLE 1: U.S. NUTRITION INDUSTRY REVENUES BY PRODUCT AND CHANNEL, 2000 ($MIL, CONSUMER SALES) 23

TABLE 2: U.S. NUTRITION INDUSTRY GROWTH BY PRODUCT, 1994- 2000 ($MIL, CONSUMER SALES) 24

TABLE 3: U.S. NUTRITION INDUSTRY GROWTH BY SALES CHANNEL, 1994-2000 ($MIL, CONSUMER SALES) 24

TABLE 4: GROWTH IN U.S. NUTRITION INDUSTRY PRODUCT SALES, ALL CHANNELS: 2000 25

TABLE 5: GROWTH IN U.S. NUTRITION INDUSTRY SALES BY CHANNEL: 2000 25

TABLE 6: 2000 SPORTS NUTRITION & WEIGHT-LOSS SUPPLEMENTS AND SPORTS NUTRITION FUNCTIONAL FOODS AS A SUBSET OF U.S. NUTRITION INDUSTRY 26

TABLE 7: 2000 SPORTS NUTRITION & WEIGHT-LOSS SUPPLEMENTS AS A SUBSET OF ALL SUPPLEMENTS 26

TABLE 8: DISTRIBUTION OF U.S. SPORTS NUTRITION & WEIGHT- LOSS SALES, 2000 27

TABLE 9: SPORTS NUTRITION & WEIGHT-LOSS PRODUCTS 1997-2002 (CONSUMER SALES) 28

TABLE 10: WEIGHT-LOSS LESSER-EVIL FOODS 1997-2002 (CONSUMER SALES) 28

TABLE 11: U.S. WEIGHT-LOSS SUPPLEMENTS (CIRCLE) VS. ALL SUPPLEMENT SALES (DIAMOND): ANNUAL GROWTH RATES, 1998-2005 29

TABLE 12: U.S. SPORTS NUTRITION SUPPLEMENTS VS. ALL SUPPLEMENT SALES (DIAMOND): ANNUAL GROWTH RATES, 1998-2005

29

TABLE 13: U.S. WEIGHT-LOSS & SPORTS NUTRITION PRODUCT SALES ($8.6 BILLION) VS. NUTRITION INDUSTRY SALES (DIAMOND): ANNUAL GROWTH RATES, 1998-2005 30

TABLE 14: GROWTH FORECAST FOR SPORTS NUTRITION & WEIGHT- LOSS PRODUCT SALES COMPARED TO OTHER CATEGORIES, AVERAGE ANNUAL GROWTH RATE 2001-2004 32

TABLE 15: GROWTH FORECAST FOR SPORTS NUTRITION & WEIGHT- LOSS PRODUCT SALES, AVERAGE ANNUAL GROWTH RATE 2001-2004 32

TABLE 16: GROWTH FORECAST FOR SPORTS NUTRITION & WEIGHT- LOSS PRODUCT SALES, AVERAGE ANNUAL GROWTH RATE 2001-2004 33

TABLE 17: U.S CONSUMER SUPPLEMENT USE SUMMARY, 1999 34

TABLE 18: U.S CONSUMER USE OF WEIGHT-LOSS SUPPLEMENTS IN 2000 34

TABLE 19: U.S CONSUMER SPORTS SUPPLEMENT USE 2000 35

TABLE 20: ADVERTISING SPENDING FOR LEADING WEIGHT-LOSS BRANDS: 12 MONTHS ENDED APRIL 2000 35

TABLE 21: U.S. ALL SUPPLEMENT SALES GROWTH RATES (CIRCLE) VS. TOTAL U.S. NUTRITION INDUSTRY GROWTH RATES (DIAMOND) FROM 1990-2005 37

TABLE 22: ANNUAL U.S. CONSUMER SALES OF WEIGHT-LOSS & SPORTS NUTRITION PRODUCTS VS. TOTAL NUTRITION INDUSTRY SALES, 1997-2005 IN $MIL 38

TABLE 23: U.S. WEIGHT-LOSS & SPORTS NUTRITION PRODUCTS SALES GROWTH RATES (TOP LINE) VS. TOTAL U.S. NUTRITION INDUSTRY GROWTH RATES (DIAMOND) FROM 1997-2005 38

TABLE 24: ANNUAL U.S. CONSUMER SALES WEIGHT-LOSS SUPPLEMENTS VS. SPORTS NUTRITION SUPPLEMENTS, 1997-2005 IN $MIL 39

TABLE 25: U.S. GROWTH RATES OF WEIGHT-LOSS SUPPLEMENTS (DIAMOND) VS. SPORTS NUTRITION SUPPLEMENTS (CIRCLE) FROM 1997-2005 39

TABLE 26: ANNUAL U.S. CONSUMER SALES OF ALL SUPPLEMENTS VS. SPORTS NUTRITION & WEIGHT-LOSS SUPPLEMENTS, 1997-2005 IN $MIL 40

TABLE 27: U.S. CONSUMER GROWTH RATES OF ALL SUPPLEMENTS (DIAMOND) VS. SPORTS NUTRITION & WEIGHT-LOSS SUPPLEMENTS (DOT), 1997-2005 40

TABLE 28: ANNUAL U.S. CONSUMER SALES OF SPORTS NUTRITION FUNCTIONAL FOODS VS. ALL FUNCTIONAL FOODS, 1997-2005 IN $MIL 41

TABLE 29: GROWTH RATES OF SPORTS NUTRITION FUNCTIONAL FOODS VS. ALL FUNCTIONAL FOODS (DIAMOND), 1998-2005 41

TABLE 30: PRODUCT DISTRIBUTION OF WEIGHT-LOSS & SPORTS NUTRITION PRODUCTS, 2000 42

TABLE 31: SALES CHANNEL DISTRIBUTION OF WEIGHT-LOSS & SPORTS NUTRITION PRODUCTS, 2000 42

TABLE 32: DISTRIBUTION OF WEIGHT-LOSS PILL-FORM SUPPLEMENTS, 2000 43

TABLE 33: DISTRIBUTION OF WEIGHT-LOSS LIQUID MEAL SUPPLEMENTS, 2000 43

TABLE 34: DISTRIBUTION OF SPORTS NUTRITION SUPPLEMENTS, 2000 44

TABLE 35: DISTRIBUTION OF NUTRITION BAR SALES IN 2000 44

TABLE 36: DISTRIBUTION OF SPORTS/ISOTONIC/ENERGY DRINKS, 2000 45

TABLE 37: THE U.S. SPORTS NUTRITION & WEIGHT-LOSS MARKET IN 2000 58

TABLE 38: THE U.S. SPORTS NUTRITION MARKET IN 2000 58

TABLE 39: U.S. SPORTS NUTRITION SUPPLEMENTS MARKET: 1994 - 2000 59

TABLE 40: U.S. SPORTS PRODUCTS MARKET BY CATEGORY: 1998 - 2000 60

TABLE 41: THE 1999-2000 U.S. SPORTS NUTRITION MARKET ($MIL CONSUMER SALES) 60

TABLE 42: SPORTS SUPPLEMENTS BY SEGMENT: 1996 - 2000 61

TABLE 43: U.S. SPORTS NUTRITION POWDERS/FORMULAS SALES: 1999 & 2000 61

TABLE 44: SELECTED TOP COMPANIES IN POWDERED SPORTS NUTRITION & SUPPLEMENTS IN 1999 61

TABLE 45: WHOLE FOODS MAGAZINE SPORTS NUTRITION CATEGORY BREAKDOWN: 1996 - 1998 64

TABLE 46: TOP U.S. SPORTS SUPPLEMENT COMPANIES WITH BAR & NON-BAR REVS: 1999 65

TABLE 47: U.S. SPORTS SUPPLEMENT "COMPANY UNIVERSE" BREAKDOWN: 1999 66

TABLE 48: DISTRIBUTION OF SPORTS NUTRITION SUPPLEMENTS, 2000

69

TABLE 49: NUTRITION BAR REVS BY SALES CHANNEL: 1999 69

TABLE 50: 2000 NFM/NBJ SURVEY RESULTS: SUPPLEMENTS 71

TABLE 51: U.S. NATURAL PRODUCTS RETAIL STORE SALES: 1999 72

TABLE 52: U.S. NATURAL PRODUCTS RETAIL STORE SALES: 2000 72

TABLE 53: U.S. TOP GYM LIST 75

TABLE 54: SPORTS NUTRITION SUPPLY CHAIN: 1999 80

TABLE 55: SPORTS NUTRITION SUPPLY CHAIN: 2000 80

TABLE 56: SPORTS NUTRITION SUPPLY CHAIN: 2001 80

TABLE 57: CONSUMER USAGE CATEGORY BREAKDOWN FOR SPORTS NUTRITION SUPPLEMENTS: 1999 81

TABLE 58: FUTURE OF U.S CONSUMER SPORTS SUPPLEMENT USE 2000- 2010 82

TABLE 59: DISTRIBUTION OF U.S. WEIGHT-LOSS CONSUMABLES MARKET IN ALL CHANNELS - 2000 84

TABLE 60: U.S. WEIGHT-LOSS CONSUMABLES MARKET, 1997-2002 84

TABLE 61: U.S. WEIGHT-LOSS PRODUCTS MARKET IN 2000 85

TABLE 62: WEIGHT-LOSS SUPPLEMENTS MARKET BY PRODUCT SUB- SEGMENT: 1997 - 2000 87

TABLE 63: TOTAL LIQUID MEAL SUPPLEMENT SALES ($MIL): 1994 - 2000 87

TABLE 64: 1999 U.S. LIQUID MEAL SUPPLEMENT CONSUMER SALES BY CHANNEL ($MIL) 88

TABLE 65: DISTRIBUTION OF WEIGHT-LOSS LIQUID MEAL SUPPLEMENTS, 2000 88

TABLE 66: 1999 U.S. LIQUID MEAL SUPPLEMENT CONSUMER SALES IN MASS-MARKET BY BRAND ($MIL) 89

TABLE 67: 2000-2001 U.S. LIQUID MEAL SUPPLEMENT CONSUMER SALES IN MASS-MARKET BY COMPANY ($) 89

TABLE 68: 2000 U.S. LIQUID MEAL SUPPLEMENT CONSUMER SALES IN MASS-MARKET BY BRAND ($) 90

TABLE 69: U.S CONSUMER LIQUID MEAL SUPPLEMENTS USE, 1999 90

TABLE 70: U.S. WEIGHT-LOSS SUPPLEMENT SALES BY CHANNEL: 1999 & 2000 91

TABLE 71: DISTRIBUTION OF WEIGHT-LOSS PILL-FORM SUPPLEMENTS, 2000 92

TABLE 72: U.S. DIETARY SUPPLEMENT SALES: 1997 - 2000 92

TABLE 73: U.S. WEIGHT-LOSS SUPPLEMENT SALES BY SUPPLEMENT SUB-CATEGORY: 1997 - 2000 93

TABLE 74: TOP 30 U.S. HERBAL SUPPLEMENTS IN 2000 AND WEIGHT- LOSS HERBAL SUPPLEMENTS (BOLD) 96

TABLE 75: U.S. CHROMIUM & TOTAL MINERAL SALES: 1996 - 2000 97

TABLE 76: U.S. SPORTS NUTRITION SUPPLEMENTS BY PRODUCT CATEGORY 97

TABLE 77: WEIGHT-LOSS SALES FROM SPORTS NUTRITION: 1997 - 2000 97

TABLE 78: U.S. WEIGHT-LOSS SUPPLEMENT SALES - FDM: 1999 & 2000 98

TABLE 79: SELECTED WEIGHT-LOSS COMPANY, BRAND, SELECTED INGREDIENTS IN MASS-MARKET, PILLS/BOTTLE & PRICE - PILLS 98

TABLE 80: SELECTED DIURETIC WEIGHT-LOSS COMPANIES IN MASS- MARKET, BRANDS, SELECTED INGREDIENTS, PILLS/BOTTLE & PRICE 99

TABLE 81: SELECTED TEA WEIGHT-LOSS COMPANIES IN MASS- MARKET, BRANDS, SELECTED INGREDIENTS, PILLS/BOTTLE & PRICE 100

TABLE 82: SELECTED BAR WEIGHT-LOSS COMPANIES & BRANDS IN MASS-MARKET 100

TABLE 83: SELECTED LIQUID MEAL SUPPLEMENT WEIGHT-LOSS COMPANIES & BRANDS IN MASS-MARKET 100

TABLE 84: SELECTED POWDER MIXES WEIGHT-LOSS COMPANIES & BRANDS IN MASS-MARKET 100

TABLE 85: SELECTED WEIGHT-LOSS COMPANIES, PRODUCTS, FORMS & DESCRIPTIONS 101

TABLE 86: U.S. TOTAL FOOD & LESSER EVIL FOOD SALES 1998 & 1999 BY 8 MAJOR FOOD CATEGORIES 103

TABLE 87: U.S. LESSER-EVIL WEIGHT-LOSS FOOD SALES 1997-2005 104

TABLE 88: U.S. LESSER EVIL WEIGHT-LOSS FOOD SALES IN 1999 BY 39 FOOD CATEGORIES 105

TABLE 89: SELECTED U.S. MLM FIRMS WITH WEIGHT-LOSS PRODUCT LINES 114

TABLE 90: SELECTED MERGER & ACQUISITIONS 119

TABLE 91: GROWTH IN SPORTS NUTRITION & WEIGHT-LOSS PRODUCT SALES, ALL CHANNELS, 2000 123

TABLE 92: GROWTH FORECAST FOR SPORTS NUTRITION & WEIGHT- LOSS PRODUCT SALES, ALL CHANNELS, AVERAGE ANNUAL GROWTH RATE 2001-2004 124

TABLE 93: ANNUAL ADDED SALES FOR SPORTS NUTRITION & WEIGHT- LOSS PRODUCT SALES IN EACH YEAR OVER THE PRECEEDING YEAR, 1998-2004 ($MIL) 124

TABLE 94: SPORTS NUTRITION & WEIGHT-LOSS PRODUCT SALES, TOTAL FOR 10 YEARS 2001-2010 124

TABLE 95: GROWTH FORECAST FOR SPORTS NUTRITION & WEIGHT- LOSS PRODUCT SALES COMPARED TO OTHER CATEGORIES, AVERAGE ANNUAL GROWTH RATE 2001-2004 125

TABLE 96: GROWTH FORECAST FOR SPORTS NUTRITION & WEIGHT-LOSS PRODUCT SALES, AVERAGE ANNUAL GROWTH RATE 2001-2004 125

TABLE 97: ANNUAL GROWTH RATES OF SPORTS NUTRITION & WEIGHT- LOSS PRODUCTS VS. ALL SUPPLEMENTS (DIAMOND), 1998-2005 126

TABLE 98: ANNUAL U.S. CONSUMER SALES OF OF SPORTS NUTRITION & WEIGHT-LOSS PRODUCTS VS. ALL SUPPLEMENTS, 1997-2005 IN $MIL 126

TABLE 99: SPORTS/ENERGY DRINKS IN THE CONTEXT OF COMPETITIVE BEVERAGES, 1999 127

TABLE 100: NUTRITION BARS IN THE CONTEXT OF COMPETITIVE PRODUCTS, 1999 127

TABLE 101: FUTURE OF U.S CONSUMER SPORTS SUPPLEMENT USE 2000-2010 128

TABLE 102: FUTURE OF U.S CONSUMER WEIGHT-LOSS SUPPLEMENT USE 2000-2010 129 TABLE 103: FUTURE OF U.S CONSUMER SPORTS FUNCTIONAL FOOD USE 2000-2010 129

TABLE 104: CHROMIUM SUPPLEMENT MARKET ANALYSIS 137

TABLE 105: U.S. MASS-MARKET PRICING: CHROMIUM 1998 - 1999 137

TABLE 106: CHROMIUM COMPANIES & SUPPLY CHAIN POSITIONING 137

TABLE 107: CREATINE MARKET ANALYSIS 143

TABLE 108: CREATINE COMPANIES & SUPPLY CHAIN POSITIONING

144

TABLE 109: HMB MARKET ANALYSIS 152

TABLE 110: HMB COMPANIES & SUPPLY CHAIN POSITIONING 153

TABLE 111: RIBOSE COMPANIES & SUPPLY CHAIN POSITIONING 158

TABLE 112: SPORTS & ENERGY DRINKS IN THE CONTEXT OF COMPETITIVE BEVERAGES, 1999 163

TABLE 113: ENERGY DRINK COMPANIES & SUPPLY CHAIN POSITIONING 163

TABLE 114: U.S. TOP NUTRITION BAR COMPANY MARKETSHARE BREAKDOWN: 1996-1999 167

TABLE 115: TOTAL CEREAL, DIET & NUTRITION BAR SALES COMPARISON: 1999 168

TABLE 116: NUTRITION BARS IN THE CONTEXT OF COMPETITIVE PRODUCTS, 1999 168

TABLE 117: U.S. BAR COMPANY MARKET BREAKDOWN: 52 WEEKS TO MARCH 25, 2001 169

TABLE 118: U.S. BAR BRAND MARKET BREAKDOWN: IRI 52 WEEKS TO MARCH 25, 2001 170

TABLE 119: U.S. BAR BRAND MARKET BREAKDOWN IN 1999 & 2000: ACNIELSEN SCANTRACK 171

TABLE 120: U.S. BAR BRAND MARKET BREAKDOWN IN 1999 & 2000: SPINSCAN 172

TABLE 121: NUTRITION BAR COMPANIES & SUPPLY CHAIN POSITIONING 173

TABLE 122: EPHEDRA SUPPLEMENT MARKET ANALYSIS 177

TABLE 123: EPHEDRA BAR COMPANIES & SUPPLY CHAIN POSITIONING 178

TABLE 124: GLUTAMINE COMPANIES & SUPPLY CHAIN POSITIONING 183

TABLE 125: L-CARNITINE COMPANIES & SUPPLY CHAIN POSITIONING 188

TABLE 126: ENSURE ANNUAL REVENUES: 1998 - 2000 198

TABLE 127: AMERIFIT NUTRITION'S ANNUAL REVENUES: 1997 - 2000E 199

TABLE 128: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: AMERIFIT 201

TABLE 129: APEX FITNESS ANNUAL REVENUES: 2000E 202

TABLE 130: AST ANNUAL REVENUES: 1997 - 2000E 204

TABLE 131: BODYONICS ANNUAL REVENUES: 1997 - 1999 206

TABLE 132: CHAMPION NUTRITION ANNUAL REVENUES: 1997 - 2000E 208

TABLE 133: CLIF BAR ANNUAL REVENUES: 1997 - 2000E 210

TABLE 134: CYTODYNE ANNUAL REVENUES: 1999 - 2000E 212

TABLE 135: COUNTRY LIFE ANNUAL REVENUES: 1997 - 2000E 214

TABLE 136: CHATTEM (DEXATRIM) ANNUAL REVENUES: 1997 - 2000E 216

TABLE 137: EAS ANNUAL REVENUES: 1997 - 2000E 218

TABLE 138: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: EAS 221

TABLE 139: HERITAGE HEALTH PRODUCTS ANNUAL REVENUES IN MASS MARKET: 1999 - 2000E 223

TABLE 140: KRAFT FOODS (BALANCE BAR) ANNUAL REVENUES: 1997 - 1999 227

TABLE 141: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: KRAFT FOODS (BALANCE BAR) 228

TABLE 142: LABRADA NUTRITION ANNUAL REVENUES: 1997 - 2000E 229

TABLE 143: MD LABS ANNUAL REVENUES: 1997 - 2000E 236

TABLE 144: METABOLIC NUTRITION ANNUAL REVENUES: 2000E 238

TABLE 145: METABOLIC RESPONSE MODIFIERS ANNUAL REVENUES: 1999 241

TABLE 146: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: MET-RX 244

11.24.3 TABLE 147: MET-RX ANNUAL REVENUES: 1997 - 2000E 245

TABLE 148: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: MET-RX 247

TABLE 149: MLO PRODUCTS ANNUAL REVENUES: 1997 - 1999 248

TABLE 150: MUSCLE TECH ANNUAL REVENUES: 1999 - 2000E 252

TABLE 151: NATROL (PROLAB) ANNUAL REVENUES: 1997 - 2000E 254

TABLE 152: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: NATROL (PROLAB) 257

TABLE 153: NESTLE (POWERBAR) ANNUAL REVENUES: 1997 - 2000E 260

TABLE 154: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS:

NESTLE (POWERBAR) 261

TABLE 155: NEXT PROTEINS ANNUAL REVENUES: 1997 - 2000E 262

TABLE 156: OMNI NUTRACEUTICALS ANNUAL REVENUES: 1997 - 2000E 265

TABLE 157: OPTIMUM NUTRITION ANNUAL REVENUES: 1997 - 1999 267

TABLE 158: ROYAL NUMICO ANNUAL REVENUES: 1997 - 2000E 272

TABLE 159: ROYAL NUMICO PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 272

TABLE 160: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: ROYAL NUMICO 273

TABLE 161: SPORTPHARMA ANNUAL REVENUES: 1997 - 2000E 276

TABLE 162: TWINLAB ANNUAL REVENUES: 1997 - 2000E 278

TABLE 163: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: TWINLAB 280

TABLE 164: UNILEVER PLC (UL) ANNUAL REVENUES: 1997 - 1999 281

TABLE 165: SLIMFAST ANNUAL REVENUES: 1997 - 1999 281 TABLE 166: SLIMFAST PRODUCT BREAKDOWN & DISTRIBUTION CHANNELS 282

TABLE 167: UNIVERSAL NUTRITION ANNUAL REVENUES: 1997 - 1999 284

TABLE 168: WEIDER ANNUAL REVENUES: 1997 - 2000E 286

TABLE 169: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: WEIDER 287

TABLE 170: WORLDWIDE SPORT NUTRITIONANNUAL REVENUES: 1999 288

TABLE 171: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: WORLDWIDE SPORT NUTRITION 289

TABLE 172: SPORTS NUTRITION SUPPLY CHAIN: 2001 291

TABLE 173: NUTRITION 21, INC. QUARTERLY REVENUES: 1998 - 2001 294

TABLE 174: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: NUTRITION 21, INC. 296

TABLE 175: SKW TROSTBERG ANNUAL REVENUES: 2000 298

TABLE 176: GNC ANNUAL REVENUES: 1997 - 2000E 300

TABLE 177: SPORTS NUTRITION ACQUISITIONS/INVESTMENTS: GNC 304

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