|A D V E R T I S E M E N T|
Overture Search Listings: Drive Holiday Customers to Your Store
Now's the time to advertise your web site with Overture and increase your holiday sales. Overture search listings reach 80% of Internet users* through major search engines across the Web. Click now to sign up for a new Overture account and receive a $25 credit.
*Nielsen/NetRatings, July 2002
Special Survey -- Help Shape the Future of Yahoo! Store|
What are we doing right? How can we make Yahoo! Store work even better for your business? We want to hear your thoughts and opinions.
You're invited to participate in a brief (10 to 12 minute) online survey. Your input will help drive future decisions about Yahoo! Store services. Also, after completing this survey, you will be entered in the drawing for a Canon PowerShot G2 Digital Camera (valued at $900) or one of five $100 certificates from GiftCertificates.com.
Note: If more than one person works on your Yahoo! Store, please forward this survey invitation to the person who best understands your e-commerce requirements.
Thanks in advance for your input!
Yahoo! Yellow Pages: Special Offers on Local and National Listings
As a Yahoo! Yellow Pages advertiser, you'll appear in the Internet's largest yellow pages and reach millions of local and national consumers looking for your products or services. Raise your company above the crowd with a Featured Business listing and increase your opportunity to generate traffic.
Special Offers: Receive a local Featured Business listing (in the city of your choice) for an annual cost of only $229 -- a savings of over 23%. Receive a national Featured Business listing (in every city) for an annual cost of only $21,999 -- a savings of over 13%.
Sign up for a local listing.
Sign up for a national listing.
Click to learn more.
|A D V E R T I S E M E N T|
|EverestŪ Integrated Enterprise - Microsoft's Small Business Solution of the Year*
One Software to run your ENTIRE Business...from bricks to clicks
- Easy and Enhanced Integration with your Yahoo! Store
- Integrated Accounting, Shipping & RMA Functions
- Intelligent Order Management
- Online Inventory Management
- Online Customer Management and Profiling
Click here to receive a FREE Demo and evaluation CD!
*Asia Fusion 2001
|On the Network:
Yahoo! Shopping Improves Search Relevance
Yahoo! Shopping recently upgraded its product search rankings to make them even more relevant to shoppers' search results. The new ranking method applies to all Yahoo! Shopping participants and may change search rankings for specific products, depending on each item's newly determined relevance to a consumer's search query.
While individual products might move up or down a bit in the search results for specific keywords, the new system offers two major benefits for all participants in Yahoo! Shopping:
- Testing reveals that the new search ranking method makes it faster and easier for consumers to find and purchase the right products. This means shoppers who find your products are more qualified customers, making your participation in Yahoo! Shopping even more worthwhile.
- These satisfied customers are more likely to return to Yahoo! Shopping again and again, improving sales prospects for all Yahoo! Shopping merchants, including you!
This is one more way that Yahoo! Shopping delivers an excellent service to buyers and sellers alike.
Close the Sale Faster With the New Checkout Page|
We recently debuted a re-engineered Checkout page that provides a friendlier, easier-to-complete purchasing experience. Our goal was to help increase customer satisfaction, and help shoppers complete their orders and return to your store.
Here are the improvements:
We know the holiday season is an important time for your business, so we're letting you decide when to start using the new Checkout page. To turn it on, click on the "Order Form" link in your Store Manager. We think you -- and your customers -- will love the changes.
- Single "Checkout" button on the shopping cart page
- Progress bar displayed throughout the checkout process
- Order Review page for final purchase confirmation and printout
- Improved Security Key process
|A D V E R T I S E M E N T|
|Oracle Small Business Suite -- Saves Yahoo! Store Owners Time and Money
"The Yahoo! Store integration with Oracle Small Business Suite saves Dreamtime Baby thousands of dollars every month"
-- Michael Laiken of http://www.dreamtimebaby.com
-- Annual Savings of $100,000 +
Oracle Small Business Suite is the ONLY accounting application that offers real-time integration with your Yahoo! Store.
Click here to learn more about the integration and for a FREE TRIAL.
|Store Building Tip
Prepare for Holiday Sales With Gift Options|
The busy holiday retail season is almost upon us. To maximize your sales during this critical period, make gift buying as easy as possible for your customers. Now's the time to add convenient ordering options like gift wrap and special gift messages. Here are two ways to prepare your site for gift sales:
In the Store Manager, go to the Order Settings Section and choose the "Order Form" link. Midway down the Order Form page, you'll see the Gift Options section. Once activated, the Gift Options feature lets you offer gift wrap with or without a charge and provides a small text field for messages from the sender to the gift recipient. When your changes are complete, click the Store Manager's "Publish Order Settings" link to update your storefront.
If you don't want to offer gift wrap or gift messages for your entire inventory, you can use the Options field of the item page (in the Regular Editor interface) to offer gift wrap for individual products. Here's how you would enter an option for a product that can be gift wrapped for an extra charge of $2.00: "GIFT WRAP?" "No" "Yes (+$2.00)."
|E-commerce on the Web
Links to Sites, Features, and Stories|
Why Success Online Often Is in the Details
Home-based businesses face unique challenges in the era of Internet e-commerce, and customer satisfaction and flexibility are two keys to success in this rapidly changing field. Find out how one online mom-and-pop shop has spun personal attention to detail into a $500,000/year business.
What to Expect as a Small-Business Boss
An experienced entrepreneur shares wisdom gained from seven years in business. "I realize now that checklists, books, and advice only hint at what businesspeople experience while they establish their company. It's akin to skydiving: No instructor can fully prepare you for what will go through your head after you let go of the airplane."
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