The Customer Rating System lets shoppers vote on their
The stores that get the highest ratings will
get award symbols next to their names, to show that customers have
voted them the best. These ratings are displayed in Yahoo! Shopping.
- Merchants can turn on Customer Ratings for all their orders by logging into
the Manager and clicking on "Enable Ratings"
in the Customer Ratings section. To make the change live, you will need to make sure and click on the "Publish Order Settings" link.
- Shoppers are given the option on the order form to rate the merchant. There will be an extra box on the order form offering shoppers a chance to vote on the store's
- Shoppers who opt to vote will be sent an email
a few weeks later, asking them to rate the store.
- Stores will receive a certain number stars depending
on their customer ratings. The more stars the better rated the merchant. Stores with the highest ratings also tend to show up higher in Yahoo! Shopping search results.
Do we have to participate in the system?
In order to appear in Shopping, you must enable the customer ratings feature. You have the option of not participating in this program, but your Store will not appear in Shopping.
What will happen if we get a bad rating?
Our principle is, if you can't say anything good, don't say
anything at all. Only the stores that get high ratings will have something next to their names. Only the customer can change their rating. If a customer changes their rating, only the most recent rating will count.
What do you ask the customers?
We try to make it as simple as possible for them. A couple of weeks
after they place their order, we send them an email asking them
to rate their overall experience buying from you on a 5-point scale.
How do we find out how customers have rated us?
When you log in to the manager, your ratings will be displayed
How do we see the customers' individual ratings?
When a customer completes the rating form, you will usually
receive an email message with the order ID, the rating and any
associated comments. Customers sometimes elect to send their
rating anonymously (without the order ID) or to share their
rating only with Yahoo! Shopping.
What happens if a merchant tries to trick the system by placing
fake orders and giving himself good ratings?
If we notice a suspicious pattern in the ratings of a store, we'll
remove them from the program.