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| A D V E R T I S E M E N T |  Reach more customers and increase sales
Create and send professional email campaigns with ease,
including promotions and newsletters, using Campaigner's
web-based email marketing tools. Build brand awareness,
strengthen relationships, and get more customers to your
store by sending personalized marketing messages.
Measure and analyze your results through detailed
response tracking and real-time reporting.
Email marketing just got smarter. Get started NOW.
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| New Feature: |
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Webloyalty Program Builds Customer Loyalty
Later this week, we will launch a program with Webloyalty
designed to keep customers coming back to your store.
Webloyalty.com, Inc. (http://www.webloyalty.com) provides turnkey
affinity marketing programs on the Internet. Their direct
marketing and customer loyalty services can improve purchase
and transaction rates and generate new revenue streams.
Here's how this program works:
Immediately after checkout, Webloyalty will offer your
customer a free trial of one of their money-saving
membership programs,
such as travel discounts and protection, shopping
protection, or home computer protection. In addition,
they will give your customer two $10 rebates on future
purchases from your store -- a powerful incentive to come
back and shop with you again and again!
Best of all, this program requires no work on your part
and there is no cost to you.
To learn more about the Webloyalty program and how it
can help you build enduring customer relationships,
please visit:
Webloyalty
Yahoo! Store Help
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| A D V E R T I S E M E N T |  Oracle Small Business Suite - Managing your Yahoo!
Store has never been easier...
Use Oracle Small Business Suite with your Yahoo!
Store to eliminate data re-entry into a separate
accounting application.
Oracle Small Business Suite is the ONLY accounting
application that is integrated in Real-Time with
your Yahoo! Store.
Click here to take a FREE TRIAL
,
and if you purchase the Suite, we will give
you an additional SUITE USER... FREE! A $600 value.
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| Ad Manager Update: |
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New Pricing, New High Standards
There's never been a better time to try an Ad Manager
search campaign. We've lowered prices to $25 per
thousand impressions -- a 37% saving! All campaigns
purchased from now on qualify for the new price. Sign up
to start driving more traffic to your store.
In order to advertise on Yahoo! Shopping via Ad Manager, Yahoo! Store
merchants are now required to maintain a minimum three-star rating.
This requirement helps ensure that consumers experience top-notch customer service
across Yahoo! Shopping.
Ad Manager Help
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| Store Building Tip: |
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HTML for the Caption Field
Use HTML to liven up your item and section pages. Even
simple tags like <i>italic</i> or <b>bold</b> add interest
and catch a shopper's attention. Complex tags like <TABLE>
can help you control layout in the caption area of your pages.
Warning: Because of the way Store templates are coded
you must remember not to leave blank lines between text
and HTML. Insert all lines one after another with no breaks
or Store's page-building function will not work properly.
If you use <TABLE>, <TR>, and <TD> tags, don't forget the
closing tags: </TABLE>, </TR>, and </TD>. Some older
browsers will not display your page if you forget to close
all these tags!
Reminder: The caption field supports limited HTML only.
Do not include a full page of HTML in this field. Tags
such as <HTML>, <HEAD>, <TITLE>, and <BODY> can break
certain elements of your store. Metatags should
not be included in the caption -- use the "Keywords"
field in Variables for metatags.
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| A D V E R T I S E M E N T | Get the GeoCities Advantage
Designed for business users, GeoCities Advantage offers everything you need to build a dynamic, professional
web site integrated with your online
store.
Get PHP scripting capabilities, password-protected
directories, web site backups and restoration, and
raw log access. All for $19.95 per month. The Advantage
package also includes Yahoo! Mail Business Edition -- a
powerful ad-free email solution designed for business
users.
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| E-commerce on the Web |
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Links to Sites, Features, and Stories
E-Commerce Set for Strong 2002 Holidays
It's September, and like retailers everywhere, you're
already planning for the holidays. The good news, according to separate reports from Nielsen/NetRatings and Forrester Research cited in E-Commerce Times,
is that e-commerce will continue to grow.
Forrester predicts a steady 25% rate, "as online shoppers
search for bargains in a languishing economy." The report
from Nielsen predicts a holiday season that might remind
you of 2001 -- with plenty of price-conscious shoppers.
Are you ready?
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Subscription Information: You received this email because you're listed as the contact address for a Yahoo!
Store. If you do not want to receive future updates, please go to your Store Manager and click on "Account Info" under
the Site Settings column. Uncheck the Yahoo! Store Newsletter box located under Contact Information, and you will be
removed from future updates.
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Copyright © 2002 Yahoo! Inc. All rights reserved.
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