Access to one of the Web's most valuable buying audiences	Sell your wares in the largest comparison shopping destination on the Web!
Inclusion in the Buyer Protection program	Increase consumer confidence when shopping online by being automatically included in the Yahoo! Buyer Protection Program. An icon will appear next to your Yahoo! Shopping listing, indicating that purchases made on your site through Yahoo! Shopping are backed by the Buyer Protection program.
Equal opportunity search rankings	Yahoo! Product Search rankings are based on relevancy - not business size or brand names. Large and small retailers have the same chance to achieve high search rankings.
Fast, easy product submission	Upload your product info from your Store Editor or Catalog Manager. No product feeds to manage - no extra overhead!
Low-risk - you only pay for performance	You're charged a simple cost per click when leads click through to your web site. That means you only pay when you receive traffic.

In order to receive the 20% discount for Yahoo! Store merchants and Yahoo! Merchant Solutions customers, you must sign up through your Store Manager so you can be accurately identified.

To learn more or sign up, please go to your Store Manager and click on the "Yahoo! Shopping" link under "Promote". You will go to a special Web site with information specific to Yahoo! Store merchants and Yahoo! Merchant Solutions customers.