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Yahoo! Stores are ordinarily included in Yahoo! Shopping, the Web's leading shopping site.
When people look for something online, Yahoo! is where they go. And when people are looking to buy, they go to Yahoo! Shopping.
So if you are planning to open an online store, you need to be where shoppers will find you: Yahoo! Shopping.
Do all Yahoo! Stores get to be included in Yahoo! Shopping?
All Yahoo! Stores are ordinarily included in Shopping. That means that items from your store will show up in searches, and some of your items may be included in the browse tree.
Yahoo! does reserve the right to not include any stores at our discretion. For example, merchants may be excluded from Shopping if we receive repeated customer service complaints from their customers.
How can I increase my visibility in Shopping?
There are three things you can do to make sure your items come up in a Shopping search:
- Complete product descriptions - The most important criteria for a match is relevancy, in other words, "Is this the item the customer is searching for?" Relevancy is determined by looking for matches between the search words entered by the shopper, and your product name and description. So, make sure you're including enough item information to match what your customer is searching for.
- Product Images - Online shoppers are much more likely to buy if an item has a product image associated with it. And in Yahoo! Shopping, items with images are usually shown before those that don't have images.
- Top Service - Are you participating in the Merchant Rating program? Stores that receive the highest overall rating receive a Top Service icon next to their name, and usually appear higher in searches.
There are also many advertising opportunities available for Yahoo! Store merchants in Yahoo! Shopping. For more information, contact one of our Ad Sales representatives.
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