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Each registered participant can earn 1 CEU toward their SWANA Certification. CEU's are awarded automatically to each registrant through the registration and log-in process.
This May, SWANA's Communication, Education and Marketing Technical Division (CEM) will be holding its second on-line technical conference. The E-Conference consists of two presentations per day (1:00 – 3:00 PM EST) during the first three Tuesdays of the month. Please see the E-Conference schedule below for more details.
Following each session, join us for an online chat about key topics in the CEM field. An online discussion board will provide another avenue for you to post questions and your contact information to network with other people in the CEM field from across the continent. Also, this year, get ready to submit your electronic resources to an online database! Simply send your photos, pamphlets, video clips, articles, or other resources that you’d like to share – they’ll be put online so that everyone can take a look at what others are using to get their message across. This is all from the comfort of your own office, and without needing a travel budget approved!
The E-Conference utilizes the same technologies as SWANA’s E-sessions, which you may already have seen. Just like in the E-sessions, more than one person can view the presentation (but you only pay one registration fee).
Pricing Information
If you’re not able to join us for the live sessions, the E-Conference will be archived. Each week, the sessions will be recorded, and then following the first three Tuesdays in May, they will be put onto CD-ROM. They will be available for purchase at $40 a piece (or for free when you register for all three days).
Click on the date to register for one E-Session, or scroll down to order ALL 3!
*** NOTE: READ BEFORE ORDERING***
Your Log On instructions will be available on completion of your order. After you have finished your registration, you will be taken to an order confirmation page.
Next to the item(s) that you ordered, you will see a red button saying "DOWNLOAD NOW". Click this button to download an Adobe PDF File with your instructions on logging into the session for which you have registered.
To successfully read the file, you will need Adobe Acrobat Reader. If you don't already have it, just visit Adobe Online for a free copy! If you are not able to download this file, please e-mail us at learn@swana.org.
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|  Innovative School Outreach
1:00pm - Bringing Environmental Education to Local School Districts
Heather Merchant, Environmental Education & Community Outreach Supervisor
City of Plano, Texas Environmental Waste Services Division
Working with local school districts to integrate waste reduction and environmental education programs into existing curriculum is one of the most challenging initiatives facing waste industry educators. With increasing pressure on meeting state and national test standards, many school districts have adopted very structured or uniform curriculums to accomplish their goals, leaving little room to interject other educational programs. The City of Plano is making an impact with an interactive curriculum that emphasizes science, and by networking with PTAs.
1:45pm - Forming Strong Partnerships with Schools
Glenna Brown, Recycling Education Coordinator
City of Plano, Texas Environmental Waste Services Division
A strong partnership has been forged between the City of Plano Environmental Waste Services Division and the Plano Independent School District utilizing residential recycling incentive programs and organics recycling. Find out how you can adapt these programs for your area.
2:20pm - Convincing Kids Not to Throw It All Away
Becky Haltermon, Litter Abatement/Solid Waste Education Coordinator
Boone County, Kentucky Division of Solid Waste Management
Using simple and cost-effective contests and giveaways, Boone County has captured the attention of an elusive target audience. While younger children typically embrace solid waste education programs, teens are most likely to litter (and they are the hardest demographic to reach). The presentation will include results from a unique pilot project Boone County recently launched.
| | |  Creating Successful Public Education Programs
1:00pm - Increasing Recycling Through Public Education Programs
Brett Stav, Senior Planning and Development Specialist
Seattle Public Utilities, WA
Following an eight-year decline in recycling, the City of Seattle passed an ordinance in 2003 that prohibits recyclables from commercial and residential garbage. Seattle launched a two-year education campaign before formally enforcing the ordinance on January 1st, 2006. SPU asked “Why Waste a Good Thing?” in their public education campaign, and created an online Recycling IQ game. Awareness of the recycling ordinance increased by 50% and overall support of Seattle's recycling regulations grew to 82%.
2:00pm - Identifying and Overcoming Barriers to Public Participation
Jay Kassirer, Executive Director
Tools of Change Institute (Ottawa, Canada)
Learn how to identify the key barriers that could otherwise discourage your target audience from making the changes you need, as well as the motivators that you can use to engage their interest. Examples from the solid waste industry will illustrate strategies you can incorporate at your company or agency.
| | |  Strengthening Public Relations
1:00pm - The Importance of Community Relations in the Solid Waste Industry
Will Flower, Vice President of Communications
Republic Services, Inc.
Community relations plays a critical role in the successful operation of solid waste facilities (e.g. transfer stations, recycling centers, C & D sites and landfills). This presentation explores the definition of community relations, explains the basic concepts of community outreach and understanding, and explains why community relations are needed in today’s environment. You will learn how to build your own community relations program, including tips for addressing common communication challenges.
2:00pm - Keeping the Stakeholders in Mind while Balancing Limited Resources
Sarah Rasmussen, Public Affairs Manager
Metro Waste Authority, Des Moines, IA
Too many times, the important concept of stakeholder relations is overlooked. What is a stakeholder? A stakeholder is any person or group that can hinder, harm or help you or your organization. This can cast a pretty wide net, but it can also help in prioritizing projects, evaluations, and in planning. In our work as educators, marketers, public affairs, or public relations, it pays to consider all the parties that we could partner with, offend, or involve – and we need to consider them early in our planning.
Register for ALL 3 and receive a CD-ROM of the sessions for FREE!
| | |  Technical Division Member - All 3Don't forget to click "DOWNLOAD" once your order is complete!
| | |  SWANA Member - All 3Don't forget to click "DOWNLOAD" once your order is complete!
| | |  Non-Member - All 3Don't forget to click "DOWNLOAD" once your order is complete!
| | |  Not a SWANA member? Sign up today and SAVE!
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All prices are in U.S. Dollars.
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